About Plantfood Coaching
Plants instinctively know how to grow.
Give them soil, sunlight and water and they’ll find their way.
But sometimes they need a little extra support — during a growth spurt, or when their environment becomes depleted. A dose of plant food helps them grow stronger roots, brighter leaves and more vibrant blooms.
People are the same.
Each of us has an innate capacity to develop, adapt and flourish. With the right support, insight and encouragement, we can grow a little taller, shine a little brighter, and bear even more fruit.
That’s why we named our company after that little brown bottle you reach for when your plants need a boost.
We provide the Plantfood.
Our clients do the growing.
Why we do this work
Plantfood Coaching was founded by Katie Kendall and Sara Jubb, after long careers in demanding corporate environments where performance mattered but where people often paid the price.
We’ve both seen what happens when growth is pursued without enough care for wellbeing, identity or connection. We’ve also seen how powerful it is when people are supported to grow in ways that are sustainable, human and aligned with who they are.
We care deeply about helping individuals and organisations create conditions where people don’t just cope, but genuinely thrive – especially in complex, high-pressure or mission-led environments.
This work matters to us because we’ve lived the difference it can make.
Who we are
Sara Jubb Wellbeing Director
Based in Brighton, Sara is a Nutritional Therapist, Naturopath, Pilates teacher and EMCC-accredited Coach. She brings a whole-person perspective to her work, grounded in a lifelong curiosity about health, energy and what helps people feel well enough to do work they love.
Sara has managed corporate wellbeing programmes, speaks publicly on health and personal development, and has supported dozens of individuals to achieve promotions, business success and meaningful improvements in their mental and physical health.
She leads the Wildflower and Repotted frameworks , and has additional training in trauma-informed coaching, somatic work, breathwork and mindfulness.
A self-described chatty introvert, Sara does her best thinking (and coaching) surrounded by very healthy plants.
Katie Kendall Managing Director
Katie spent over 25 years in senior commercial leadership roles within magazine publishing before retraining as an EMCC-accredited Coach.
Since then, she has supported individuals and teams to build confidence in their decision-making, strengthen leadership capability, improve financial wellbeing and navigate their careers with greater clarity and self-trust.
Katie holds additional certifications in trauma-informed coaching, neurodiversity, team coaching and operational management.
She leads the Sunflower and Cactus frameworks.
An extrovert who splits her time between Manchester and Marbella, Katie thrives on connection and brings warmth, structure and momentum to everything she does.
Our Values
Growth
We believe people do their best work when they feel they’re moving towards something that matters. Growth doesn’t have to be relentless; it just needs to be meaningful.
Wellbeing
Sustainable success depends on physical, mental and financial wellbeing. We focus on small, realistic actions that build healthy habits over time, not quick fixes or grand gestures, but genuine support to everyone.
Connection
Positive human connection is essential to a healthy workplace. When people feel safe to be themselves, relationships strengthen, managers lead more effectively and organisations perform better.
Wisdom
Every individual already possesses the wisdom they need to move forward. Our role is to help uncover it — removing obstacles, challenging limiting beliefs and creating space for insight.
How we Work
We approach coaching with care, curiosity and respect for the realities of people’s lives and work.
Our frameworks are designed to support real humans in real contexts – balancing ambition with capacity, and growth with wellbeing. We don’t believe in forcing people to fit a model. We believe in creating the right conditions for them to grow in their own way.
If you’re here, you’re probably asking: “Do I trust these people with my staff — or myself?” We hope this page gives you a sense of who we are, what we care about, and how seriously we take that responsibility.
Work With Us
If you’re exploring coaching or wellbeing support for your people, we’d love to talk. Either email us directly at info@plantfoodcoaching.com to arrange a chat or fill in the form below:
Photo – Carl Meek